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Brugal Sipping Society


NGP was asked to create a pop-up experience for 1888 that would work in various trade show settings. To build on the elusive nature of the brand, speakeasy environments were created with a hidden room where consumers could explore the origins of 1888 and go through a mini guided tasting that felt both organic and educational.

Consumers were also invited to taste Brugal in a new way with coffee and a premium ice cream complement through a partnership with Van Leeuwen ice cream. This idea was then recreated in various other markets across the country.