STRATEGY • CREATIVE & DESIGN • SOCIAL • INFLUENCER MANAGEMENT
el Jimador Tequila invited NGP to create a social campaign driving engagement around the Cinco de Mayo holiday. With a strong team of hand-picked micro and nano influencers representing everything from fitness to lifestyle, this program provided custom content with a festive flare.
From March to May, the content calendar served up quick HIIT routines, cocktail tutorials, DIY craft fun, along with other curated topics.
In addition to the ongoing buzz created by key influencers, el Jimador ended the campaign with a virtual #CincoWithMe culmination event featuring acts like Latin GRAMMY-award winners Flor de Toloache, Lester Rey and more.