PRODUCTION • ACTIVATION • CONCERT • MULTICULTURAL • INFLUENCER
HBO Latino premiered their first concert film, En Letra de Otra, starring award-winning Puerto Rican singer, songwriter and actor Pedro Capo. The film is set along a summer backdrop with feature songs from many distinguished latin artists.
NGP was tasked to create an experiential activation that evoked the feel of the film itself. Given this inspiration, NGP built a premium, karaoke-style event that engaged the target audience and drove viewership to the debut of the film.