STRATEGY • FILM & VIDEO CONTENT PRODUCTION • ACTIVATION
To commemorate the national release of the Herradura ULTRA Añejo Tequila, the brand wanted to create a nightclub ritual that would be seen and heard from anywhere in the establishment to boost consumer engagement and increase sales.
For the product launch, NGP created a high energy bottle ritual with a professional dance routine that accompanied every Herradura bottle purchased. The ULTRA Team presented consumers with an ultimate entertainment experience to amp up their night.
At every promotion NGP supported, sales of ULTRA grew 10x above an average night’s sales. Herradura sales teams were able to further leverage these experiences to maintain menu placements and remove competitors.