Jack Daniels Neighborhood Flavors
STRATEGY • CREATIVE & DESIGN • PRODUCTION • ACTIVATION
NGP came together with Jack Daniels to create Neighborhood Flavors – an event program showcasing local talent in the music, art, fashion and leadership realms. The program kicked off in NYC, popping up in some of the best neighborhoods within Brooklyn, Queens, and The Heights.
Events included partnerships with radio stations and leading DJs, as well as performances by legendary acts like Talib Kweli and Mozart La Para. Fantastic fare was served alongside Jack Daniels Honey specialty cocktails and private tastings were offered to interested consumers.
Jack Daniel’s successfully expanded the program nationally to (5) other major cities including Atlanta, SF, LA, Chicago and Detroit establishing their foothold as a community partner, while building brand loyalty.
